Google Analytics (Universal) on Grassrootz

IMPORTANT UPDATE: Google Analytics 4 is now supported on Grassrootz. For more information, read our new 'Setting up Google Analytics 4 via Google Tag Manager' Help Centre article. 

Overview

Our Google Analytics support is built into the platform and includes a number of great features to help you maximise your goals and conversions. When adding your Google Analytics code, please ensure it is in the standard UA format, which is UA-000000-2. 

Here is a summary of the functionality:

• The ability to add your own Google Analytics code, which can be different for each campaign.
• Generating pageview events for each page visited.
• E-Commerce integration for donations and ticket sales.
• Goal driven "pageview" events for donations, sales and fundraising page creation.
• A number of events to allow you to understand how end users are making use of fundraising pages and features on the platform.

Technical details

• E-commerce integration using "addTransaction" for any donations and sales
• Goal driven "pageview" events, for the main system transactions

1. When someone lands on the donation form (example link:https://example.grassrootz.com/grassrootz-fitness/donate) we will generate a "pageview" event on that page ("grassrootz-fitness/donate"), but if the donation is completed we will generate another "pageview" event for "grassrootz-fitness/donate/thankyou".
2. When someone lands on the fundraising form (example link:https://example.grassrootz.com/grassrootz-fitness/join) we will generate a "pageview" event on that page ("grassrootz-fitness/join"), but if the registration is completed we will generate another "pageview" event for "grassrootz-fitness/join/thankyou".
3. When someone lands on the sales form (example link:https://example.grassrootz.com/grassrootz-fitness/tickets) we will generate a "pageview" event on that page ("grassrootz-fitness/tickets"), but if the sales is completed we will generate another "pageview" event for "grassrootz-fitness/tickets/thankyou".

Custom platform events

A number of platform events are generated to help you understand how people are using the platform. For all events the following applies:

• Event category will be set as your Grassrootz campaign name.
• Event label will be the URL where the action took place.
• Event action will be set as per the table below.

Donation form events

These events happen on the donation link for each fundraising page.

Event Action	Notes
DonationFormStart	Raised when the form is loaded
DonationAmountSelected	Raised after the first step is completed.
DonationDetailsEntered	Raised after the second step is completed.
Donation	Raised when the donation is successfully processed.
DonationPaymentFailed	Raised if the donation fails due to payment.
DonationThankYouShare	Raised when the fundraising page is shared at the donation thank you page.

Fundraising page tour events

Event Action	Notes
TourAccepted	Raised if the user chooses to take the fundraising page tour.
TourProfileImageChanged	Raised if the avatar image for the fundraising page is changed during the tour.
TourStoryUpdated	Raised if the story for the fundraising page is changed during the tour.
TourDeclined	Raised if the tour is closed.
TourSharedPage	Raised if the page is shared via the final page on the tour.

Additionally, since the tour features a donation form, all the "Donation form events" are raised with a "Tour" prefix (e.g. "TourDonationFormStart").

Fundraising page activities

Event Action	Notes
BlogPosted	Raised when the user posts an update on their page.
FitnessAppConnected	Raised when any fitness app is connected to a fundraising page.
StravaConnected	Raised when a Strava account is connected to a fundraising page.
FitbitConnected	Raised when a Fitbit account is connected to a fundraising page.
DonationReplied	Raised when a donation receives a reply from the fundraiser.
PageFundraisingTargetChanged	Raised when a fundraiser changes the target amount in their page.
PageFitnessTargetChanged	Raised when a fundraiser changes the fitness target in their page.
PageUpdatesTabClicked	Raised when someone clicks on the "Updates" tab in a fundraising page.
PageLeaderboardsTabClicked	Raised when someone clicks on the "Leaderboard" tab in a fundraising page.
PageDonationTabClicked	Raised when someone clicks on the "Donations" tab in a fundraising page.

Setting up a fundraising page

Event Action	Notes
JoinFormStart	Raised when the form is loaded.
JoinAccountCompleted	Raised when the account step is completed.
JoinNewsletterOptOut	Raised if the fundraiser opts out of further comms during the login process.
Join	Raised when a fundraising page is set up.

During the ticketing/sale process

Event Action	Notes
SaleFormStart	Raised when the first step is loaded.
SaleEntryTicketSelected	Raised when a entry/ticket selection is completed.
SaleEntryDetailsEntered	Raised when the personal details step is fully completed.
SaleFundraisingDetailsSelected	Raised when the fundraising details are completed.
SaleDonationOptOut	Raised if the user opted out of making a donation alongside the purchase.
SaleCouponApplied	Raised if a coupon is redeemed during the purchase.
SalePaymentFailed	Raised if the payment failed during a sale.
Sale	Raised when the sale is successfully processed.

Additionally, since a fundraising page and/or donation may be also processed during a sale, the respective "Join" and "Donation" events will also be raised alongside the "Sale" event.

Sharing events using the page widget

Event Action	Notes
PageWidgetShare	Raised when any of the sharing buttons are clicked on the main page widget.
PageWidgetQrRequested	Raised when the QR share button is clicked.
PageWidgetQrDownloaded	Raised when the QR code is downloaded via the "Download" button on the QR code window.
PageWidgetLinkCopied	Raised when someone copies the link to their page using the main page widget.
PageWidgetFacebookShare	Raised when someone clicks the Facebook share button.
PageWidgetTwitterShare	Raised when someone clicks the Twitter share button.
PageWidgetLinkedInShare	Raised when someone clicks the LinkedIn share button.
PageWidgetEmailShare	Raised when someone clicks the Email share button.